Everything we do is driven by the environment impact our products have on the environment.

Terrachoice Environmental Marketing Terrachoice Environmental Marketing

Today’s marketplace is crowded with products and services claiming to be environmentally friendly. Biodegradable, non-toxic, low V.O.C., recycled and recyclable. How do we know the product is truly environmentally responsible?

Environment Canada’s Ecologo Program provides consumers with a level of assurance that the products bearing the Ecologo symbol of environmental excellence meets stringent environmental criteria . The mark also tells the consumer that the manufacturer of the product has been audited by a credible third party.

Started by the Government of Canada in 1988, the Ecologo Program is one of many eco-labelling programs around the world rewarding products and services for their environmental leadership. To date over 3,000 products and services have attained certification with the program.

Terrachoice Environmental Marketing Six Sins of Green washing

Green wash (green’wash’, wosh’) - verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

  • The Sin of Hidden Trade Offs
  • The Sin of No Proof
  • The Sin of Vagueness
  • The Sin of Irrelevance
  • The Sin of Fibbing
  • The Sin of Lesser of Two Evils

When looking for sound environmentally proven products look for Ecologo or Terrachoice Program trade mark of the three doves.

To read more about how suppliers mislead the consumer with the Six Sins click here